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Madison Reporter

Tuesday, November 5, 2024

Dane County's universities spent $53,898,310 on football teams in 2023

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Andrew P. Manion, Ph.D. President | Edgewood College

Andrew P. Manion, Ph.D. President | Edgewood College

Dane County's three colleges invested $53,898,310 on their football teams in 2023, a 76.4% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 30.3% of all money invested on sport teams at the three colleges in the county during 2023.

The average sports expenses at Dane County have grown 93.7% since 2010.

University of Wisconsin-Madison stood out as the university in Dane County which received the most football funding during 2023. The institution received $53,898,310 — or 100% of all the money destined to football teams.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Football Team's Expenditures in Dane County in Last 5 Years
YearFootball Team's Expenditures% from grand total sport team expenditures
2023$53,898,31030.3%
2022$30,560,72322.5%
2021$21,077,31920.3%
2020$29,316,11820.9%
2019$31,714,09022.1%

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