The Wisconsin Department of Natural Resources announced on May 1 the release of new merchandise for spring, encouraging residents to explore its updated store and show support for the state’s outdoors.
The announcement comes as warmer weather arrives in Wisconsin, making it an ideal time for outdoor activities. The department’s latest offerings include shirts, crewnecks, park posters, magnets and other items inspired by local fish, wildlife and public lands. Proceeds from these sales will help fund conservation and environmental education efforts across the state.
New products available this season include a vintage Wisconsin State Parks crewneck sweatshirt and tee, posters and magnets featuring Kohler-Andrae, Pattison, Perrot and Rib Mountain state parks, a 2026 Wisconsin State Park System pin, a Wisconsin Loon & Trees crewneck sweatshirt and a Hunt Wisconsin trucker hat. The department said that more natural resources-themed gear will be added in the coming months. Exclusive items are also available at select park locations during visits.
According to the official website, the department manages state parks, trails, forests and wildlife areas to support outdoor recreation throughout Wisconsin. The agency focuses on conserving natural resources for current residents as well as future generations according to its official website. Its management efforts extend statewide according to its official website.
The department also facilitates public input through advisory councils and comment periods on proposed rules according to its official website. It is responsible for enforcing environmental laws in Wisconsin according to its official website, while offering services such as hunting licenses, fishing licenses and environmental permits according to its official website.
All online orders over $75 qualify for free shipping with delivery expected within two to five business days. Officially licensed Smokey Bear products are also available; proceeds from those items benefit the National Fire Prevention Program.
