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Madison Reporter

Tuesday, November 5, 2024

Wisconsin goveror: 'Our small businesses are the heart of our Main Streets'

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Wisconsin's governor is promoting its small businesses as good choices for holiday shopping. | Pixabay

Wisconsin's governor is promoting its small businesses as good choices for holiday shopping. | Pixabay

Gov. Tony Evers (D-WI) is hoping Wisconsin residents come to see the big picture in deciding to shop small this holiday season.

“Our small businesses are the hearts of our Main Streets and some of the best places to find one-of-a-kind gifts for everyone on your list,” Evers recently posted on Twitter. “This holiday season, remember to Shop Small WI!”

Evers’ passion for doing all he can to make sure the state’s small business industry knows just how much they are appreciated is documented. WKOW.com reports that this marks the second straight year he has designated the entire month of December as “Shop Small Wisconsin,” saying the overall idea is to entice more residents across the state to make local purchases.

With “two-thirds of every dollar spent at a small business staying in the community,” Evers adds that shopping small goes even further by supporting local jobs and benefiting the local economy.

“Shopping small supports your neighbors, and that’s what being a Wisconsinite is all about," First Lady Kathy Evers added in a video message, where she further explained that local businesses are also more likely to carry out all of their operations -- including hiring, purchasing supplies and giving back to the community -- in the neighborhood where they are located.

One of the ways you can easily find local products is by looking for the "Something Special from Wisconsin" logo.

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