Madison Reporter

Pemberton Personal Injury Law Firm has announced a new brand identity, including a fresh logo encapsulating its core values. "Our brand update is a reflection of who we have always been—committed attorneys serving Wisconsin clients during life’s toughest battles," said Will Pemberton, the firm's owner. The firm emphasizes its ongoing commitment to "help, counsel, and protect the injured from corporate greed."

The revamped logo features a wave-like or flag-like motion, symbolizing forward movement and momentum. Despite the visual changes, the firm stresses that its commitment to client care remains constant. The firm provides legal assistance to help clients focus on their recovery.

With offices in Eau Claire, Madison, and Baraboo, the firm aims to expand its reach and provide skilled representation across Wisconsin. It invites clients, past and current, to explore the updated brand on its website and social media.

Will Pemberton assures all prospective clients, "Whether you are a past client, a current client, or someone looking for legal representation, we want you to know that we are here for you—just as we have been and always will be."