Madison Reporter

The Big Ten universities have launched a new advertising campaign to highlight their national presence and impact. The campaign, titled "We are here," aims to showcase the broad reach of these institutions in education, research, and athletics.

The initiative comes as part of ongoing efforts by member universities to increase public awareness about their contributions across the United States. The ad emphasizes how Big Ten schools are present in communities nationwide through outreach programs, research collaborations, and athletic events.

A spokesperson for the campaign stated: “We are here.” The message underlines the visibility and influence of Big Ten universities beyond their campuses.

This campaign follows other recent efforts at individual institutions to demonstrate local and regional impact. For example, data from the Wisconsin Idea Database show that the University of Wisconsin–Madison has measurable effects on students, communities, health care, and workforce development throughout all 72 counties in Wisconsin. More information can be found at https://widata.wisc.edu/.

The ad is expected to run on various platforms as part of a broader strategy to reinforce the role of Big Ten universities in higher education and community engagement.