Madison Reporter

RoundTrip, a transportation options program in Dane County, is set to launch the Spring Roll Challenge this Earth Month to promote car-free and car-light trips. The initiative aims to encourage the use of sustainable transportation options and connect like-minded individuals in the community.

"The Spring Roll Challenge is an opportunity for people to feel good about the choices they’re making," said Zia Brucaya, RoundTrip’s Program Manager. "Small changes make a difference—even replacing just one or two drive-alone trips each week with a different option, whether it’s carpooling to work, riding a bike with your child to school, or taking the bus to meet friends on a Friday night, is a great way to save money and reduce your impact on the environment."

The challenge is free and open to all individuals aged 18 and older in Dane County. Participants can register on the RoundTrip website and join the Spring Roll Challenge. By logging their green trips throughout April, participants stand a chance to win weekly and grand prize drawings.

To kick off the challenge, the first 50 individuals to sign up will receive a starter prize pack, which includes a free slice from Ian’s Pizza, a 30-minute BCycle pass, and a two-ride Metro Transit pass. Every trip made by walking/rolling, bicycling, riding the bus, carpooling, or vanpooling instead of driving alone will count towards the challenge.

Participants are required to log at least six one-way green trips each week or twenty-four one-way green trips throughout April to qualify for the prize drawings. Weekly and grand prizes include $100 Slow Roll Cycles gift cards, $50 CommuteRewards gift cards, Madison BCycle memberships, travel mugs, and Metro Transit passes.

The Spring Roll Challenge by RoundTrip offers a fun and rewarding way for individuals in Dane County to embrace sustainable transportation options and make a positive impact on the environment throughout Earth Month.