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Madison Reporter

Wednesday, September 10, 2025

Farmland purchase enables housing development and park expansion in Madison

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Satya Rhodes-Conway Mayor at City of Madison | Facebook Website

Satya Rhodes-Conway Mayor at City of Madison | Facebook Website

More than 130 acres of farmland on the City of Madison’s far west side will be redeveloped to bring hundreds of new homes, new street connections, more parkland, and stormwater improvements after a land sale was finalized this week.

The land, formerly owned by Marty Century Farm and located along Marty Road, Mid Town Road, and Raymond Road, was bought by Veridian Homes. Veridian Homes then simultaneously sold approximately half of that land to the City of Madison. Approximately 40 acres acquired by the city will be used to expand Elver Park, while another 27 acres will be designated for regional stormwater improvements and future right-of-way.

Veridian Homes plans to use the remaining land to create a new subdivision in the area between Mid Town Road and Raymond Road, adding hundreds of housing units. In the final plat conditionally approved for the area, 151 lots were created for future single-family homes, 98 lots were created for 49 future two-family duplexes, and one lot was allocated for a future multi-family development.

The duplexes are intended to provide "missing middle" housing to the city, offering more people a pathway to home ownership.

The final plat also includes three outlots for additional future development, two outlots for stormwater management, and an alley outlot.

“For more than two decades, the City has been interested in portions of the land owned by the Marty family for public improvements consistent with the neighborhood plan. The City is grateful for the collaboration with Veridian and the Marty family to make this possible,” said City of Madison Real Estate Services Manager Jenny Frese.

The planned subdivision aligns with the High Point-Raymond Neighborhood Development Plan last revised in 2017. This plan recommended residential uses at various densities west of Marty Road and open space and stormwater management east of Marty Road.

In addition to new housing and park expansion, development plans include rerouting Mid Town and Raymond Roads through the subdivision as well as connecting South High Point Road. The timeline for these projects depends on subdivision development progress.

Future uses for Elver Park's expansion will be determined by master planning efforts tentatively scheduled to begin in 2027.

Both sales – from Marty Century Farm to Veridian Homes and Veridian’s subsequent sale of part of that land to Madison – closed on Monday, June 3. The City of Madison Common Council approved negotiation and execution of the Purchase and Sale Agreement at its March 19 meeting this year.

Veridian Homes plans to begin construction on the first phase of Midpoint Meadows subdivision this fall.

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