Madison Reporter

Greenwoods State Bank in Lake Mills, Wisconsin, has promoted James "Jim" Hegenbarth to the position of President, signifying a key leadership change as the bank continues its growth trajectory. The transition is effective immediately, with Hegenbarth taking over from Rob Cera, who along with Bill McDonald, will serve as Co-Chief Executive Officer.

Hegenbarth's appointment is a testament to his extensive experience in community banking, honed over more than three decades. Since his initial association with Greenwoods, he has contributed significantly to the bank's mission, which emphasizes relationship-based and community-centered financial services.

Rob Cera, Co-CEO, expressed his confidence in Hegenbarth's leadership, stating, “Jim is a respected and forward-thinking leader whose expertise, vision, and values align perfectly with our mission. This promotion is not only a recognition of Jim’s contributions, but creates a clear succession for leadership within Greenwoods that will reinforce our focus on the communities and customers we serve in our local markets.”

Hegenbarth's career began as a credit analyst with First Bank N.A., now US Bank. Eventually, he led the business banking group at Park Bank in Madison, rising to President and CEO by 1998. His leadership oversaw the expansion of assets from $150 million to $1.5 billion, earning record profits from 2020 to 2022.

Hegenbarth is not only accomplished within the banking industry but is also engaged in civic services. His contributions include serving on the Board of the Wisconsin Bankers Association and holding the title of Banker of the Year in 2020. Currently, he is Vice Chair-Elect of the Federal Home Loan Bank of Chicago. His volunteer work spans several community organizations.

Reflecting on his new role, Hegenbarth said, “I’m honored to take on this role at such a pivotal time. Greenwoods is a bank with deep community roots and a bold vision for the future. I look forward to building on that foundation — strengthening our relationships, investing in innovation, and continuing to deliver the kind of personalized service our customers count on.”

This leadership change at Greenwoods State Bank is a notable move aimed at ensuring stable growth and continued community engagement.