Madison Reporter

Dane County spent $53,898,310 on men's collegiate football teams in 2023, an increase of 76.4% over the previous year, according to the U.S. Department of Education.

This translates to roughly 30.3% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Dane County have grown 93.7% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$53,898,310	30.3%
2022	$30,560,723	22.5%
2021	$21,077,319	20.3%
2020	$29,316,118	20.9%
2019	$31,714,090	22.1%