Madison Reporter

Bergstrom Automotive has announced the reopening of its Cadillac dealership in Madison, following a significant renovation. Located at 1200 Applegate Road, this facility is now aligned with Cadillac's luxury product and design direction.

Situated on Bergstrom Automotive's campus near the West Beltline at Fish Hatchery Road, the site also includes Chevrolet, used vehicles, and a body shop repair facility. Bergstrom Automotive continues to expand in Madison with five automotive facilities and over 200 employees.

John F. Bergstrom, Executive Chairman, remarked: “The opening of this new state-of-the-art facility marks an exciting milestone in our commitment to the Madison market, and the luxury experience our Cadillac owners have come to expect from Bergstrom Automotive. We remain focused on delivering an exceptional guest experience as part of our commitment to being the right choice for our guests’ automotive needs.”

Bergstrom Cadillac of Madison holds the title of top-selling single Cadillac dealership in Wisconsin. With six stores statewide, it is also the largest Cadillac dealer in Wisconsin.

The renovated dealership offers a full lineup of Cadillac vehicles including models like the CT5 sedan, Escalade, Lyriq, Optiq, and Escalade IQ. It also provides maintenance services, repairs, and GM parts.

A Ribbon Cutting event will be held on May 14th from 4 PM to 7 PM at Bergstrom Cadillac of Madison. The event will feature the rare 2025 Cadillac CELESTIQ electric sedan.